Account Executive Job Description
An account executive seeks leads to acquire new accounts for his/her firm and maintains business relationships with existing and potential advertising accounts. An account executive develops presentations that highlight his/her firm’s products or services and negotiates contract terms with the clients. An account executive then closes the sales successfully, but continues to maintain contact with these clients in hopes of obtaining more business from them.
Education/Experience Requirements for the job of an Account Executive: Formal education is not required, but an account executive candidate should possess a high school diploma or equivalent. Some employers may prefer candidates to have a 4-year Bachelors degree or 3+ years of field experience.
Skills of an Account Executive include: Effective promotion strategies, superior interpersonal skills and exceptional communication both oral and written. Attributes such as knowledge, articulation, creativity, optimism, confidence, self-motivation and a sincere desire to provide excellent customer care to clients are essential to become a successful account executive.
Specific work elements of the position as an Account Executive include but are not limited to the following: Ability to pick up clues from leads to help him/her close sales; promote products/services through public relations, trade shows, conventions, etc; implement and oversee telemarketing activities; visit potential clients and update existing customers; assist in screening potential instructors and oversee training of telemarketers and close sales.
