Ad Agency Account Manager Job Description
The job of an Ad Agency Account Manager involves overseeing numerous advertising accounts, supervising the work of account executives, handling budgets and administration and ensuring client needs are met based on corporate policies. These tasks may change dramatically based on whether you will be assigned to work under an account director or you will serve as both the ad agency account manager and director.
Education/Experience Requirements for the job of an Ad Agency Account Manager: A successful candidate must possess a Bachelor’s degree in marketing, advertising, business, management, psychology, communications or media studies, operational research or other Bachelor of Science degrees. At least 5 years sales experience in a particular industry (utility, telecommunications, etc) is usually required by ad agencies. Senior account managers are required to obtain a Master’s degree in business or any related field.
Skills of an Ad Agency Account Manager include but are not limited to: Excellent written and verbal communication skills, a vast knowledge in advertising, sales and business practices, principles and laws; proven marketing, negotiation, sales and presentation skills; solid organization, leadership and time management skills; excellent people skills (ability to lead and motivate a team). The ad agency account manager must be confident, persuasive, detail-oriented and has the ability to work under pressure, as part of a team or independently.
Specific work elements of the job as an Ad Agency Account Manager include but are not limited to: Managing portfolios of accounts, dealing with all campaign aspects, generating new business, leading and training subordinates, managing work of account executives, attending client meetings, achieving sales targets, leading project management activities, delivering sales presentations to clients and executives, expanding relationships with existing clients and completing administrative work, among others.
