Advertising Agency Executive Job Description
An advertising agency executive is responsible for selling agency’s services to clients, while working closely with the advertising manager. His/her job is to create effective advertising campaigns for clients. The advertising agency executive may report to account supervisors, the head of management or owners of the agency.
Education/Experience Requirements for the job of an advertising agency executive: A successful candidate must have a bachelor’s degree in business, marketing, advertising, liberal arts or office administration. Experience in advertising research, market research, advertising, or sales is a plus. Large companies prefer candidates with a master’s degree in business administration.
Skills of an advertising agency executive include but are not limited to: excellent written and oral communication skills; strong organizational and negotiation skills; self-motivated, driven and ability to multi-task, particularly when handling accounts of multiple clients.
Specific work elements of the job as an advertising agency executive include: discussing services, products and other advertising requirements to clients; setting up meetings with clients and members of the agency; working with advertising agency managers to formulate marketing strategies; overseeing the status of advertising campaigns; handling budgets of campaign costs and writing financial reports; undertaking administrative tasks; monitoring profitability of accounts and effectiveness of campaigns. Other duties may be given depending clients’ needs.
