Advertising Agency Manager Job Description
The job of an advertising agency manager is to plan and direct programs and policies, assist with budget development, produce collateral materials and to create effective advertising campaigns for client’s products or services.
Education/Experience Requirements for the job of an advertising agency manager: A successful candidate must possess a 4-year degree in business administration, liberal arts, communications, marketing, journalism or other related fields. Some managers may be promoted to the position after several years of working as advertising account executives, but companies may also hire candidates with a master’s degree or certification.
Skills of an advertising agency manager include but are not limited to: excellent oral and written communication skills; effective persuasion, time management, decision-making and customer service skills; advanced research and computer skills; knowledge in fine arts techniques, design principles and production processes.
Specific work elements of the job as an advertising agency manager include: publicizing products or services of clients; overseeing the advertising department of companies; working with marketing directors in determining target market, goals and budgets for campaigns; identifying the most effective way to advertise a company’s products or services; inspecting layouts, scripts, advertising copy and other promotional materials before production; and analyzing the effectiveness and profitability of ad campaigns.
