Advertising And Promotions Manager Job Description
An Advertising and Promotions Manager is responsible for directing and planning advertising programs and policies, producing collateral materials such as ad posters or contests and increasing or creating interest toward a purchase of his/her company’s product or service.
Education/Experience Requirements for the job of an Advertising and Promotions Manager: A successful candidate must possess a Bachelor’s degree in business, marketing, advertising, sales or a similar field and at least 3 years marketing experience. Some companies may require at least 1 year in a managerial position, while other companies tend to promote a manager from an existing advertising team.
Skills of an Advertising and Promotions Manager include but are not limited to: Proven sales and marketing skills; Effective leadership, negotiation, organization, interpersonal and verbal/written communication skills; knowledge in the product development methods; advanced skills in computer applications; and experience in marketing tools, concepts and campaigns. The manager should also be proactive, creative, detail-oriented and work well independently and as a part of team under stressful environments.
Specific work elements of the job as an Advertising and Promotions Manager include but are not limited to: Reviewing proposed advertising and promotional materials, negotiating contracts with clients and suppliers, performing extensive research to create an effective advertising plan; developing advertising campaigns based on budget and goals, keeping track of ad campaign revenues; formulating and directing promotional and advertising activities within a department or account.
