Advertising Promotions Manager Job Description
The job of an Advertising Promotions Manager involves planning and directing advertising programs and policies. He/she is also responsible for producing collateral materials, such as contests, coupons, posters, or give-aways to increase or create interest in the purchase of a service or product of an account, department or company.
Education/Experience Requirements for the job of an Advertising Promotions Manager: A successful candidate must possess a Bachelor’s degree in marketing, advertising, business or a similar field plus at least 5 years marketing experience. Some companies promote junior advertising staff members to a managerial position based on performance or years worked in a company, while others require at least 1 year in a supervisory position.
Skills of an Advertising Promotions Manager include but are not limited to: Experience in all forms of marketing campaigns, tools and concepts; knowledge in the product development process and advanced skills in using computer applications; proven marketing and sales skills; solid negotiation, leadership, organizational, interpersonal and communication skills (both written and verbal). Advertising promotions managers should also be detail-oriented, proactive, creative and work well under pressure either independently or as a team.
Specific work elements of the job as an Advertising Promotions Manager include but are not limited to: Reviewing and approving proposed promotional and advertising materials; negotiating contracts with suppliers; developing and implementing advertising campaigns, keeping track of revenues from ad campaigns; formulating and directing promotions activities within an account, department or company; and initiating market research studies, among others.
