Advertising Traffic Manager Job Description
The job of an Advertising Traffic Manager involves overseeing all processes of advertising projects, starting from inception to production to completion. He/she leads a diverse team through extensive brainstorming, planning, designing and editing before projects are approved for production and makes sure that advertising projects run smoothly to meet deadlines. Advertising traffic managers usually work in the media, creative or account services division of an advertising agency. Larger advertising companies have a separate department, in which the traffic manager heads.
Education/Experience Requirements for the job of an Advertising Traffic Manager: A successful candidate must possess a Bachelor’s degree in advertising, mass communications, design, marketing or similar field and at least 3 years experience in the advertising industry. Small companies usually promote advertising managers to this position, while larger companies require candidates to have at least 2 years experience in a supervisory position from an ad agency.
Skills of an Advertising Traffic Manager include but are not limited to: Advanced knowledge in computer applications (spreadsheet, presentation, word procession, project management, design software applications); digital media, market analysis and sales; excellent organizational, leadership and communication skills (both verbal and written); effective interpersonal skills; and multitasking skills.
Specific work elements of the job as an Advertising Traffic Manager include but are not limited to: Ensuring smooth movement of various project processes, including design, copywriting, printing and other methods; Meeting project budget and deadlines; developing and maintaining project time lines for all employees involved in the project; meeting submission deadlines of ads to various media; answering all questions regarding client submissions, project work flow and final billing, among others.
