Agency Traffic Manager Job Description
The job of an Agency Traffic Manager involves managing the workflow and resources of an advertising agency, handling multiple projects and maintaining communication between the agency and account management.
Education/Experience Requirements for the job of an Agency Traffic Manager: A successful candidate must possess a bachelor’s degree in marketing, business management, advertising or a similar field, at least 2 years marketing work experience and 1 year experience in a managerial position.
Skills of an Agency Traffic Manager include but are not limited to: Effective leadership, project management and interpersonal skills; solid written and verbal communication skills; traffic management, sales and marketing skills; excellent negotiation skills; and technical skills. He/she should also be highly organized, detail oriented, creative proactive and must be able to meet deadlines and work independently or as part of a team.
Specific work elements of the job as an Agency Traffic Manager include but are not limited to: Attending data quality meetings with clients; translating user/client needs into developments, participating and managing QA/testing, hiring and training marketing team members, ensuring marketing practices, data management and reporting standards are consistently met; tracking performances of projects managed by each team member and providing necessary advice to improve performance; delegating tasks to personnel based on skills; tracking the status of projects; providing and keeping reports on project and team management, among others.
