Marketing Specialist Job Description
The job of a Marketing Specialist involves overseeing all marketing activities of a company, school, government agencies, or other institutions in various industries. They are responsible for designing, creating and delivering marketing programs to support the growth or expansion of a company, its products and services. They develop marketing goals, create sales presentations, as well as provide reports about various researched data such as competition, pricing and market trends.
Education/Experience Requirements for the job of a Marketing Specialist: A successful candidate must possess a bachelor’s degree in advertising, journalism, communications, marketing or a related field, plus at least 2 years experience in marketing. Some companies may hire specialists even without college education, but with over six years of comprehensive marketing experience.
Skills of a Marketing Specialist include but are not limited to: Excellent interpersonal skills, effective marketing skills, written and verbal communication skills, presentation skills, analytical and problem-solving skills, leadership and management skills, ability to work well under pressure, and knowledge of marketing practices, graphic design concepts, and media placement. He/she should also be highly self-confident, forward thinking, detail oriented, and exhibit a high level of creativity and bold initiatives.
Specific work elements of the job as a Marketing Specialist include but are not limited to: Planning and implementing marketing programs; preparing and overseeing advertising tasks; supervising activities of subordinates; negotiating and collaborating with vendors and contractors for media placements; determining target markets and competition through extensive research; handling the production of promotional materials; leading group sales programs; and attending events, among others.
