Advertising Executive Resume
Here’s a sample of what your Advertising Executive Resume should look like while applying for Advertising Executive Jobs.
7867 East Meridian Street,
Columbia, IL,
62236
222-222-2222
xyz@yourmailprovider.com
Summary:
A well-trained, highly experienced public relations executive with more than a decade of extensive experience in advertising, marketing, sales, public relations, promotions; An agile, flexible person with astonishing leadership qualities; Mature, creative, motivated, optimist and decisive; An effective and persuasive communicator possessing manners, good judgment, tact and exceptional ability to establish and maintain effective personal relationships internally and externally.
Professional Experience:
Chief Creative Director May 2006 – Present
Lehman Advertising Group, Chicago, Illinois
Responsibilities
Directed the company's advertising and promotional campaigns for Global 2000 companies
Worked with heads of different departments to generate unified ideas for client campaigns per industry and prepared business plans, budget and cost estimates for the company's yearly expenditures
Overseen all in-house accounts and creative department outputs to ensure that the advertising plans are adhering to the company's branding, look and feel
Formed strategic alliances with print media companies, publishing firms, radio stations and TV outfits to ensure easy and on-time placements of advertisements
Planned and did brainstorming activities to select and effectively enhance traditional communication medium
Promoted programs that combined advertising with lucrative incentive spiff programs to motivate and increase sales
Headed the business development team to link, network and expand reach and increase market share
Overseen planning groups to evaluate which communication medium is most effective for a client profile
Marketing Director June 2000 – May 2006
Leo Burnett Worldwide Advertising Agency, New York, NY, USA
Responsibilities
Promoted the firm's products and services to a specific demographic and identified potential target markets
Estimated and analyzed the demand for services available in the market, the strength and weakness of competitors and compared it with the firm's offerings
Developed pricing strategies and competitive services to help the company maximize profits and yield growth
Ensured that the agency's customers are satisfied
Monitored market trends and economic fluctuations to see if their pricing, products and services are fit in the current environment
Proposed product development initiatives for new revenue streams which are customer-driven
Public Relations Manager January 1996– April 2000
Creative Power Tools, Skokie, Chicago, Illinois
Responsibilities
Executed media plans through different media such as direct mailers, newspaper and magazine inserts, internet banner ad placements and tie-ups, product endorsements and event themes
Planned and executed public relations programs geared to employ a positive, inviting, dynamic and favorable public image for the advertising agency
Wrote press campaigns and initiated sponsor tie-ups to support community projects and institutions to maintain and boost the civic image of the company
Observed and analyzed trends on social, economic and political aspects that may affect the firm's direction and initiatives; recommended tactical activities to improve operations and company positioning
Launched sales incentives to motivate the internal sales people to sell more
Handled internal company communications which involved company brochures, newsletters, announcements, customer service advisories and company financial reports
Education:
1993 - 1995 Masters Degree in Public Relations, Major in Advertising,
Stanford University, CA
1989 – 1993 Bachelor's Degree in Journalism, Major in Technical Writing
Stanford University, CA
Skills:
Business and operations management
Recordkeeping and data management
Proficiency in MS Office Applications, internet and intermediate PC troubleshooting skills
Exceptional oral & written English and Mandarin communication skills
Keen on detail, highly organized, aggressive go-to-market strategic skills
Brand and product development/management skills
Management handling and people training
Interactive marketing, sales, product promotions, events management, marketing communication; market research
Organizational and motivational communication skills
Affiliations:
Public Relations Society of America, Vice President
American Association of Advertising Agencies, Member
