Advertising AgencyAn advertising agency or ad agency creates plans and handles advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An advertising agency can also handle overall marketing and branding strategies and sales promotions for its clients. An advertising agency performs Account Management, Account Planning, Creative and Production Management tasks.
An advertising agency assists clients in developing annual budget, inspects layouts & advertising copies and edits scripts, audio and video tapes, and other promotional material in adherence to specifications. Ad agency coordinates activities of departments, such as sales, graphic arts, media, finance, and research and prepares and negotiates advertising and sales contracts.
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