Advertising ExecutiveAdvertising Executives liaise between the client and the advertising agency. They present the client's needs to the agency and then co-ordinate the campaign before offering the client a proposal. They also oversee the budget, necessary research and time scales. Advertising executive combines creativity with sound business sense to market a product based on financial, sociological, and psychological research.
An advertising executive negotiates with clients and agency staff about the details of campaigns and takes required measures and presents creative work to clients for approval or modification. Advertising Executive handles budgets and manages campaign costs, manages records of financial details and helps to secure new business.
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