Advertising Director Resume
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1555 Franklin Avenue
Corpus Christi, TX 78401
(111)-130-1173
w.herrera@emailaddress.com
Objective: Seeking employment as Advertising Director to be a valued asset to the organization and to use my experience to improve the organization over time.
Qualifications:
Extensive experience working in advertising operations and online media
Profound knowledge of embracing company-wide advertising sales initiatives, structures and training programs
Excellent understanding of business franchise, advertising concepts and tools
Sound knowledge of evolving behavioral targeting strategies and competitive products
Proficient with Adobe Creative Suite (Photoshop, Illustrator & InDesign) and Microsoft Office
Immense ability to deploy salespeople geographically in the most efficient manner possible
Proven ability to analyze and interpret efficacy and safety data
Professional Experience:
Advertising Director, August 2005 - Present
Gannett Co., Inc, Corpus Christi, TX
Reviewed marketplace and competition to analyze most effective and profitable pricing and sales strategies.
Trained, motivated, recruited and developed energetic, creative and committed sales staff.
Maintained open communication with all employees to increase morale and performance.
Collaborated with advertisers to establish successful relationships.
Participated in community and client meetings to develop customer business and market expansion.
Supported multi-platform, new media and marketing initiatives.
Advertising Director, May 2000 - July 2005
Packet Publications, Corpus Christi, TX
Created and executed effective sales strategies, identified growth opportunities in the marketplace and set pricing.
Directed all advertising functions across all platforms and all business development and marketing functions.
Ensured advertising and marketing met the needs of businesses and enabled them to grow their businesses.
Analyzed business performance and adjusted strategies and initiatives to achieve revenue goals.
Analyzed marketplace and competition to determine most effective pricing and sales strategies.
Prepared and implemented the department’s operating budget, revenue and expense plans.
Education:
Bachelor's Degree in Advertising, Jacksonville College, Jacksonville, TX
