Technical Marketing Manager Resume
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2711 Chipmunk Lane
Biddeford, ME 4005
(111)-283-8718
j.wilhoit@emailaddress.com
Job Objective: To secure a position as Technical Marketing Manager and to be considered a valued member of your team.
Highlights of Qualifications:
Remarkable experience in product marketing and analysis, internet marketing and technical writing
Expertise in creating plans and generating revenues
Good understanding of advertising technology and platforms - ad servers, analytics solutions, rich media and mobile advertising
Ability to research, plan and prepare technical documents on time
Ability to work on multiple platforms and processes
Ability to schedule and lead meetings with a broad range of people
Ability to interface with all levels of customer organizations
Ability to manage, train and motivate staff
Ability to drive a complex set of tactical and strategic objectives
Familiarity with market research and analysis, SEO and SEM
Proficient with Microsoft Office Suite, HTML, CSS & JavaScript
Professional Experience:
Technical Marketing Manager
Mcafee, Biddeford, ME
October 2008 - Present
Developed marketing strategies for global product.
Determined product placement in market and positioning of future products.
Reviewed products and emphasized key features in product campaign.
Coordinated with marketing team, developed product demos and provided training to staff to facilitate increase sales.
Organized communication for products such as journalists and market analysts.
Gathered all market information by interacting with customers and influencers in market.
Assisted corporate marketing and developed awareness of products through right information channels.
Documented findings to be submitted to senior management.
Technical Marketing Associate
Cybercoders, Biddeford, ME
August 2003 - September 2008
Reviewed technology and market trends and determined new products.
Analyzed all competitor products in market and ensured competitor’s market share and pricing, developed strategies accordingly.
Coordinated with Purchasing Department and developed strategies for new products to be launched in market.
Established and implemented marketing strategies such as database design and search engine optimization.
Developed online marketing campaigns and designed campaigns to get more visitors on site.
Ensured all communication regarding products on corporate guidelines.
Technical Marketing Engineer
Cisco Systems, Biddeford, ME
May 1998 - July 2003
Analyzed competitive markets and developed marketing strategies to reduce costs of products and improved their positioning.
Coordinated with various teams and developed strategies for new products launches in market.
Organized participation in various trade shows related to products and designed other marketing strategies.
Developed training programs for end users and representatives of organization as well.
Monitored all complex problems and resolved them by regular analysis.
Education:
Bachelor’s Degree in Computer Science
Swarthmore College, Swarthmore, PA
