Advertising ManagerAn Advertising Manager develops, implements, and manages the company's advertising strategy, both from business, sales and technical perspective. Advertising manager is responsible for the complete process of marketing starting from market research continuing through advertising, leading to actual sales or achievement of objective. Advertising management involves various specialized sub-functions like media strategy, message strategy, media planning, media buying.
The main goal of an advertising manager is to find the most effective means of informing customers about their firm's products and services. The responsibilities of an advertising manager includes to generate new advertising sales and to follow up on all advertising inquiries in a timely manner. They initiate and manage discussions and sales with sponsors and agencies. Advertising manager maintains a list of all ads booked for the current and future issues, including client name, size and type of ad and works with other departments to produce and publish ads.
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