Dear Human Resources Director:
I am currently the marketing manager at ABC Promotions in Atlanta. My family and I have recently built our dream home here in Pine Mountain, Georgia. Although I am commuting 4 days a week to ABC in Atlanta and working at home 1 day a week, I would like to find a position as a marketing manager closer to my new home; therefore I am submitting my application and resume to XYZ Marketing, Inc. I hope you will consider my experience and the new innovations and additional value I can bring to ABC.
I have been the marketing manager at ABC for 3 years and prior to that I worked at a number of other Atlanta firms in sales, business development, client relations and corporate communications. Aside from traditional marketing strategies I have experience with program implementation, project and product management and e-commerce. I am highly skilled at keeping my team focused, motivated and on target to meet every deadline. I have spearheaded public relations campaigns for both non-profit and corporate organizations, conducted market research and analysis and implemented programs that decreased costs while increasing revenues.
I am a detail oriented individual with exceptional computer and technology skills. I am an effective leader and have strong interpersonal skills as well. I am able to direct every phase of a product’s development from initial conception to release into the public arena.I have excellent organizational skills, am a good time manager and an effective multi-tasker. I have handled clients all over the country as well as a few clients that are located in Europe.
Please review my attached resume. I am available to meet with you for an interview at your convenience. You can reach me on my cell phone at (555)-555-5555 or via email at [email] Thank you for your consideration and I look forward to speaking with you soon.
Example 2 -Unadvertised Opening
This marketing manager cover letter example is from a member of a marketing team who aspires to be a manager. He is applying for management jobs at a number of different marketing firms. He has taken continuing education courses each year to stay on the cutting edge of marketing strategies.
Dear Human Resources Director:
My name is Alan Jones and I am a member of the marketing team at Creative Designs, Inc. where I have been working for the past 3 years. I am ready to move on to the next phase of my career; therefore I am submitting my application to you to be considered for a position as a marketing manager when one comes available. Included is my resume listing some of my major experiences and accomplishments while working at Creative Designs.
I have a Bachelor’s degree in Marketing with a minor in Economics from XYZ State University where I graduated in 2009 and went straight to work at Creative. I have strong computer and technology skills; therefore one of my main duties has been preparing and producing weekly educational webinars for clients on a wide range of relevant topics. I have heard that you are interested in the idea of producing regular webinars at ABC Marketing Concepts and I would be able to make a valuable contribution in that area.
In addition, I have a great deal of experience initiating market research studies and analyzing their findings. My education in economics has helped me take a major role in developing pricing strategies, coordinating budgets with marketing campaigns including projections of return on investment and profit and loss, incorporating sales forecasting into the strategic plan and monitoring market trends.
I have had excellent training from my current manager, Leslie Sellers. She understands my desire to move into the area of management and has been generous enough to write a reference letter for me which is attached along with my resume. I believe I have a lot of innovative ideas to offer as the leader of a marketing team as well as boundless energy and enthusiasm for the products.
Please consider me for the job of marketing manager when such a position opens up at ABC Marketing Concepts. I am available for a telephone or personal interview at your convenience and can be reached on my cell phone at (555)-555-5555 or via email at [email]
Example 3 – Response to Job Postings and Classifieds Ads
This marketing manager cover letter example is from a person who has been a manager at a small firm for 1 year and is now applying for a position at a larger firm. She has some veryinnovative marketing ideas that do not fit the budget of her current employer.
Dear Mr. O’Reily:
I am applying for the position of Marketing Manager at XYZ Innovationswhich was listed in the Philadelphia Inquirer digital publication as well as on the American Marketing Association website. My name is Robin Davis and I have enclosed a resume along with your application. I have been the marketing manager at ABC Marketers, Inc., for a little over 2 years now where I have learned a great deal about the industry and have had the privilege of working with a creative and dedicated team. ABC, however, is a small company that focuses on a limited level of marketing and the owners would like to keep it that way. In contrast, I would like to try some new more innovative marketing strategies.
I believe the direction XYZ Innovations has been going with marketing campaigns is exactly the type of work with which I would like to be involved. I greatly admire the “limitless possibilities” attitude of the owners of XYZ. I have extensive experience with project and product management, traditional marketing as well as e-commerce and program implementation. I am a big believer in promoting a “team” approach to any marketing campaign matching each member of the team with the assignment that best fits their skill set.
I have a wide range of knowledge and experience in the areas of market research and analysis, implementation of process improvements and revenue enhancement strategies. Although I have been working for a smaller company, I have won 2 regional awards for Most Creative Marketing Strategy through the Pennsylvania Chapter of the American Marketing Association. I believe I have a host of talents that can benefit XYZ Innovations should you choose to make me your new Marketing Manager.
Please consider my qualifications for this position. I am available for a personal interview any time at your convenience. Should you have questions or wish to schedule a meeting, please feel free to contact me on my cell phone at (555)-555-5555 or via email at [email] I look forward to hearing from you soon.