A production artist works in the design department of a larger company, and is responsible for designing, developing, and producing promotional and creative materials for the business. A production artist job description involves an affinity for creative design and the ability touse both print and electronic media to draft materials.
A production artist designs, edits, and creates the layout and appearance of advertisements, commercials, film, brochures, posters, and other company multimedia.
Essential Duties and Responsibilities of a Production Artist
- Meets with CEOs or outside clients to determine production and creative goals.
- Uses computer software and print materials to draft electronic or traditional media.
- Fashions and adjusts color, text, size, digital imagery, animation, and other details pertaining to document aesthetics.
- Revises and proofs multimedia layout and design.
- Presents final draft to production director or client for approval.
- Makes any necessary changes prior to final production and distribution.
- Prepares all materials for printing and/or electronic distribution.
- Revises and adjusts file formats.
- Assists in promotional release of multimedia.
- Researches competitive products and promotional materials.
- Devises innovative multimedia that will help a company, project, or product stand out from the competition.
- Ensures that all deadlines are met.
- Troubleshoots problems with design software and electronic media productions.
- Consults with design team to streamline production goals and ensure project coherence.
- Attends exhibitions and conferences to learn about new developments in graphic design.
- Maintains electronic and/or physical files of previous projects.
- Networks with clients to build relationships and ensure future production design work.
Required Knowledge, Skills and Abilities
- Demonstrates proficiency with use of software design programs such as Photoshop, InDesign, and Adobe Illustrator.
- Exhibits familiarity with word processing programs.
- Is capable of navigating a number of different computer operating systems.
- Possesses technical expertise required to fix bugs and glitches in electronic media.
- Demonstrates ability to multitask efficiently.
- Can navigate smoothly between computerized graphic design and traditional print media assignments.
- Demonstrate the ability to think creatively.
- Works well with a team.
- Communicates clearly and effectively.
- Manages time efficiently.
- Demonstrates strong organizational skills.
- Exhibits ability to think outside of the box.
- Pays close attention to detail to catch any errors in production drafts.
- Possesses strong writing and editing skills.
Education and Experience
- Bachelor’s Degree in Graphic Design or related field is required.
- Previous work experience in production design is strongly preferred.
- The majority of working hours will be spent in an office setting.
- Some local travel for client meetings and exhibitions may be necessary.
- The standard 40-hour workweek applies, but overtime and nontraditional hours may be necessary to meet project deadlines.
- The average salary for a production artist is $46,000 per year.
- Salaries range from $40,000 to $75,000 per year depending on experience and company profile.