The job of an Advertising Operations Manager involves overseeing the effectiveness or efficiency of the systems of advertising operations of a company. He/she is responsible for ensuring that the advertising department is running well based on set goals, budget and company standards. The advertising operations manager also works closely with other departments, such as finance, human resources and accounts to help reach the company’s goals.
A successful candidate must possess a bachelor’s degree in business management, advertising or a similar field plus at least 2 years experience in a company’s advertising operations department. Larger companies require candidates to have at least 1 year of ad/op managerial experience.
Strong leadership and organizational skills, proven conflict management experience, effective written and verbal communication skills, advanced knowledge in the technical aspects of an advertising department, and in-depth experience in advertising procedures, principles, methods, techniques and practices.
Specific work elements
Dealing with day-to-day activities within a company’s advertising department; supervising the entire department, including the production of projects, budgeting of funds and other advertising activities; managing the maintenance of advertising equipments; performing quality control on all advertising campaigns; representing the company at conferences or seminars; overseeing the entire production, distribution and marketing of advertising programs and providing final decisions of the entire advertising department.