The job of an Advertising Project Manager involves planning projects and overseeing production within set deadlines. The manager will coordinate with clients, stakeholders and the entire advertising team to achieve advertising goals.
A successful candidate must possess a bachelor’s degree in advertising, sales, business or a similar field plus at least 3 years experience in project management. Larger companies usually require candidates to have at least 1 year experience as a manager.
Excellent planning and organization skills, proven financial management skills, superb verbal and written communication skills, solid business management, developmental and team management skills and effective problem-solving skills. The manager should also have an in-depth knowledge in computer applications and online advertising programs and must possess leadership qualities.
Specific work elements
Managing multiple advertising projects at a time, overseeing every detail of the project from planning to reporting of revenues, developing new clients and maintaining existing customers, coordinating with team members and acting as a link between the client and advertising team, and evaluating advertising results, among others.