Influential Brand Ambassador Job Description

The job description of a brand ambassador is that of a specialized marketing representative for a specific brand developed, manufactured and distributed by a company. The ambassador is required to spend many hours working with the general public.

Position Description

The regular tasks of a brand ambassador involve providing information about the brand, product or service, generating sales opportunities and working to build customer preference for the brand.

Essential Duties and Responsibilities of a Brand Ambassador

  • Promotes brand names, products and services.
  • Represents the company in a positive way.
  • Builds line sales volumes.
  • Interacts with customers and sales prospects.
  • Works with other team members.
  • Works with business partners.
  • Communicates with the media.
  • Performs other marketing duties relevant to promoting the brand.
  • Generates public interest in the brand.
  • Provides complete information about the brand.
  • Asks prospective customers questions about food and skin allergies before introducing the product for consumption or application to the skin.
  • Answers questions about the brand.
  • Assists managers with the implementation of marketing campaigns.
  • Provides information to the company on sales opportunities in a particular community.
  • Demonstrates how a product works.
  • Gives out free samples of the product to the public.
  • Models clothing for apparel brands.
  • Meets department and event sales goals.
  • Shares ideas with supervisors regarding new ways to market the brand.
  • Establishes regular customers.
  • Maintains a customer database and makes regular contacts.
  • Trains newly hired ambassadors.
  • Sets up and breaks down displays of the brand.
  • Keeps selling environment neat and clean, particularly when working with food products.
  • Tracks and restocks inventory.
  • Attends sales and marketing meetings.
  • Provides customer feedback regarding the brand to sales managers.

Required Knowledge, Skills and Abilities

  • Must be well-groomed.
  • Must have a license to serve alcohol where applicable.
  • Must be outgoing, energetic and able to work with the public.
  • Must have excellent verbal communication skills.
  • Must have leadership skills.
  • Retail sales experience is necessary.
  • Must be able to read and comprehend sales reports.
  • Must be able to work in a fast-paced environment.
  • Excellent multi-tasking skills.
  • Must be able to work with minimal supervision.
  • Must have the ability to work well with others to accomplish team goals.
  • Possess good organizational skills.
  • Must be detail oriented.

Education and Experience

  • High School diploma.
  • Bachelor’s degree in marketing, advertising or related field.
  • Job training program specific to the brand.

Work Environment

  • Must be willing to travel to conventions and trade shows.
  • Must be willing to handle promotions at nightclubs and bars.
  • Must be willing to work at public venues and major events where there a large crowds of people.
  • Must be willing to work in public places that serve many customers such as grocery stores and shopping malls.
  • Must be able and willing to lift heavy merchandise.
  • Must be willing to work a flexible schedule which can include nights, weekends and holidays.
  • Must be willing to appear in pictures in magazines, newspapers and on television programs promoting the brand.


  • Salaries range from $16,000 to $40,000.
  • The average salary is $22,000.
  • Hourly wages average $11.88 per hour.

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