A communications coordinator works in a company’s marketing department, and is responsible for organizing and overseeing the creation of promotional materials and brand identity. The job description of a communications coordinator involves knowledge of the company’s consumer base and competitors, as well as a creative and analytical mindset.
A communications coordinator designs and reviews promotional materials, oversees and manages a company’s social media presence, researches ways to expand a consumer base, and serves as a liaison to media outlets.
Essential Duties and Responsibilities of a Communications Coordinator
- Designs marketing and promotional materials for the company.
- Assists in recruiting and hiring marketing specialists for the department.
- Delegates assignments to subordinate marketing specialists.
- Reviews work completed by marketing specialists.
- Edits all promotional materials prior to distribution.
- Distributes print and online marketing materials.
- Analyzes company’s social media and online presence.
- Contributes to company blog or website.
- Assists in redesigning company website as necessary.
- Maintains company presence on social media sites like Twitter and Facebook.
- Organizes and oversees promotional events.
- Writes content for local newspaper or magazine ads.
- Prepares employees for media appearances and interviews.
- Researches ways to reach a wider consumer base, either online or in print.
- Advises company directors or managers on ways to improve or update public image.
- Ensures that all promotional materials are aligned with company’s brand identity.
- Addresses and resolves any problems that may arise with promotional content or distribution of materials.
- Serves as point of contact for media inquiries.
Required Knowledge, Skills and Abilities
- Possesses knowledge of effective marketing strategies.
- Exhibits knowledge of company identity, mission, and goals.
- Demonstrates strong writing and editing skills.
- Communicates clearly and effectively.
- Possesses strong organizational skills.
- Is detail-oriented.
- Exhibits excellent interpersonal skills.
- Is capable of creating and maintaining a network of vendors for promotional events.
- Demonstrates knowledge of website design and html code.
- Is familiar with publishing programs like Adobe and InDesign.
- Exhibits proficiency in Microsoft Office Suite including Word, Power Point, and Outlook.
- Demonstrates strong leadership skills.
- Is capable of thinking creatively and analytically.
- Manages time efficiently.
- Is able to conduct independent research into target market.
- Demonstrates knowledge of company’s direct competitors.
- Works well with a variety of different individuals.
- Possesses solid problem-solving skills.
Education and Experience
A communications coordinator holds a Bachelor’s Degree in Marketing, Communications, English, or Journalism. Some also hold Master’s Degrees in Communications or Business Administration. Coordinators must also have approximately 2-3 years of experience working in the marketing and communication sector.
A communications coordinator spends a significant amount of time in an office setting, designing promotional materials and overseeing the marketing department. He or she will also travel locally to visit media outlets and clients, and to oversee special promotional events. Communications coordinators generally work 40 hours per week, though some overtime and evening or weekend shift may be necessary when promoting certain events or product launches.
The average salary for a communications coordinator is $42,000 per year. Salaries can range from $35,000 to $75,000 depending on years of experience and company profile.