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Strategic Director of Communications Job Description

Director of Communications Job Description

Despite the vast array of businesses in the U.S., the job description of a director of communications remains fairly consistent across most industries. The goal of a communications director is to present a company to the public in the best light possible using writing, photography, presentation and other media-related skills.

Position Description

Communications directors design and implement all manner of media strategies such as working to avert public relations disasters in a company, supervising and helping to create marketing campaigns, serving as a liaison with the media and directing the publication of promotional materials among other things.

Essential Duties and Responsibilities of a Director of Communications

  • Serves as the front line contact for many types of businesses and organizations both in the for-profit and non-profit sectors.
  • Strives to communicate a business or non-profit organization’s mission and goals to the general public.
  • Cultivates and maintains contacts in various media outlets.
  • Writes and distributes press releases to introduce new products and services, new members of the management team, building expansions and other newsworthy developments.
  • Helps create marketing campaigns to advertise new products and services.
  • Provides internal information to employees regarding changes in the company or other helpful information.
  • Supervises the work and activities of the communications staff.
  • Helps with photo editing and document design.
  • Analyzes market trends to assist with the company’s product development and sales strategies.
  • Assists in designing a company logo, a marketing brochure or other promotional materials.
  • Contributes to the company website and helps maintain it.
  • Writes annual reports, opinion/editorial pieces for news outlets and speeches for high-level managers and directors in the company.
  • Designs a corporate framework for internal communications such as an intranet.
  • Participates in market research projects to measure the success of a marketing campaign.
  • Communicates strategies and results to shareholders during annual meetings.

Required Knowledge, Skills and Abilities

  • Has extensive knowledge of all areas of the company such as marketing, customer service, education and legal.
  • Demonstrates strong written and verbal communication skills and the ability to perform compelling presentations.
  • Possesses a working knowledge of how to create magazines, newsletters, television or radio advertisements and direct mail promos.
  • Shows the ability to effectively engage in social media activities, including video sharing and blogging to promote the company.
  • Has strong negotiation and persuasion abilities.
  • Displays excellent leadership and management skills.
  • Demonstrates exceptional interpersonal skills.
  • Possesses strong organizational abilities and is highly detail oriented.
  • Exhibits superior critical thinking and analytical skills.
  • Has knowledge of budgeting and finance.

Education and Experience

  • Bachelor’s degree in communications, journalism, English or a related field.
  • Master’s degree in a communications-related field.
  • Experience working on a communications team.

Work Environment

  • Works normal hours of 8:00a.m. to 5:00p.m. Monday through Friday, although longer hours may be required when facing deadlines or dealing with a public relations problem.
  • Spends time in a climate controlled private office setting.
  • Interacts with managers in all departments in the company.
  • Attends social events after hours to represent the company.
  • Travels to other branch offices or to promotional events.


  • Salaries of communications directors range from $80,000 to $160,000 depending on experience, level of education, the size of the company and the industry.

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