Director of Communications Job Description
Despite the vast array of businesses in the U.S., the job description of a director of communications remains fairly consistent across most industries. The goal of a communications director is to present a company to the public in the best light possible using writing, photography, presentation and other media-related skills.
Communications directors design and implement all manner of media strategies such as working to avert public relations disasters in a company, supervising and helping to create marketing campaigns, serving as a liaison with the media and directing the publication of promotional materials among other things.
Essential Duties and Responsibilities of a Director of Communications
- Serves as the front line contact for many types of businesses and organizations both in the for-profit and non-profit sectors.
- Strives to communicate a business or non-profit organization’s mission and goals to the general public.
- Cultivates and maintains contacts in various media outlets.
- Writes and distributes press releases to introduce new products and services, new members of the management team, building expansions and other newsworthy developments.
- Helps create marketing campaigns to advertise new products and services.
- Provides internal information to employees regarding changes in the company or other helpful information.
- Supervises the work and activities of the communications staff.
- Helps with photo editing and document design.
- Analyzes market trends to assist with the company’s product development and sales strategies.
- Assists in designing a company logo, a marketing brochure or other promotional materials.
- Contributes to the company website and helps maintain it.
- Writes annual reports, opinion/editorial pieces for news outlets and speeches for high-level managers and directors in the company.
- Designs a corporate framework for internal communications such as an intranet.
- Participates in market research projects to measure the success of a marketing campaign.
- Communicates strategies and results to shareholders during annual meetings.
Required Knowledge, Skills and Abilities
- Has extensive knowledge of all areas of the company such as marketing, customer service, education and legal.
- Demonstrates strong written and verbal communication skills and the ability to perform compelling presentations.
- Possesses a working knowledge of how to create magazines, newsletters, television or radio advertisements and direct mail promos.
- Shows the ability to effectively engage in social media activities, including video sharing and blogging to promote the company.
- Has strong negotiation and persuasion abilities.
- Displays excellent leadership and management skills.
- Demonstrates exceptional interpersonal skills.
- Possesses strong organizational abilities and is highly detail oriented.
- Exhibits superior critical thinking and analytical skills.
- Has knowledge of budgeting and finance.
Education and Experience
- Bachelor’s degree in communications, journalism, English or a related field.
- Master’s degree in a communications-related field.
- Experience working on a communications team.
- Works normal hours of 8:00a.m. to 5:00p.m. Monday through Friday, although longer hours may be required when facing deadlines or dealing with a public relations problem.
- Spends time in a climate controlled private office setting.
- Interacts with managers in all departments in the company.
- Attends social events after hours to represent the company.
- Travels to other branch offices or to promotional events.
- Salaries of communications directors range from $80,000 to $160,000 depending on experience, level of education, the size of the company and the industry.