A communications officer job description involves the tasks of researching, writing, editing and publishing information about a company or organization. The information can be used for internal publications for employees, management and volunteers or for publications that are distributed to the general public.
A communication officer is largely responsible for the way in which employees, customers and the public views a company or organization.
Essential Duties and Responsibilities of a Communications Officer
•Directs the overall flow of information for a company including human resources, public relations, division offices and corporate headquarters.
•Works with staff in virtually every department of the company.
•Manages special projects of varying type and size.
•Communicates with members of print, radio and television media.
•Manages social media communications.
•Answers questions from employees and company manages and from media outlets as well.
•Prepares and manages the communications department budget.
•Manages contracts and relationships with vendors and business partners.
•Maintains a calendar of assigned projects and deadlines.
•Delivers written and verbal communications by designated deadlines.
•Manages the company’s branding.
•Educates staff members on communication processes.
•Writes and distributes press releases to print, radio and television.
•Creates and launches targeted marketing campaigns.
•Conducts interviews with members of the media.
•Drives message and announcement development and pitch strategies.
•Maximizes opportunities for the company to be featured in various types of media messages.
•Develops internal company newsletters for employees.
•Optimizes company website content for internet search engines.
Required Knowledge, Skills and Abilities
•Must have exceptional written and verbal communication skills.
•Must have excellent computer skills particularly with software applications like Word and PowerPoint.
•Knowledge of Associated Press writing style guide.
•Must have the ability to effectively prioritize projects and multi-task.
•Must be an efficient time manager.
•Must be able to function well in a team environment.
•Must have strong public speaking skills.
•Must be highly detail oriented.
•Expert knowledge of the company’s mission statement and product and service offerings.
•Must have excellent interpersonal skills.
•Must have good problem solving and decision making skills.
•Must have exceptional networking skills.
•Must be able to establish firm and reliable contacts in various media outlets.
Education and Experience
•Bachelor’s degree in Communications, Business, Marketing, English, Journalism or a related discipline.
•Master’s degree in Communications, Media Relations or a similar filed.
•Certification through the International Association of Business Communicators.
•Certification from the Public Relations Society of America or PRSA.
•Certification from the International Association of Business Communicators or IABC.
•Experience working in a communications office or for a media outlet in print, radio or television.
•Time is spent in a climate controlled private office setting or shared office space.
•Time is spent looking at computer screens, using keyboarding techniques and manipulating the computer mouse.
•Must be able to travel to events to represent the company.
•Must be able to work in a fast-paced, high pressure environment with stringent deadlines.
•Salaries range from $30,000 to $55,000 for officers in junior level positions.
•Salaries range from $55,000 to $150,000 for officers in senior level or management positions.