Consumer Insights Manager Responsibilities and Duties

Assign projects for junior staff.

Function as consumer advocate to represent customer’s voice in business decisions.

Create project timelines for projects under purview.

Organize primary research through standard methods or emerging digital methods.

Evangelize SEG across projects and departments.

Develop MA plans to collaborate with Customer Insights and bring insight for consumer behavior.

Handle external vendors to implement consumer research and control costs.

Handle projects to ensure they meet time and budget parameters.

Handle vendor relationships and database queries for guest perceptions survey.

Engage in S&E functions.

Compile and implement research schedule to enable business growth.

Present insights for client team and client.

Prepare Consumer Insights documents focusing on learning at strategic level.

Produce ad hoc analysis around consumer behavior with Cultura Tools.

Obtain and communicate data to track business performance.