Field Marketing Specialist Responsibilities and Duties

Identify new business opportunities through research and analysis of market trends.

Develop marketing strategies and initiatives to promote company’s products.

Develop and Implement sales plans for revenue growth.

Assist in development of Customer Relationship Management (CRM) programs to generate new customers.

Develop marketing campaigns to drive awareness and customer traffic.

Coordinate with Managers in promotional planning.

Develop and manage all promotional programs and materials.

Execute marketing campaigns effectively to achieve the campaign objectives.

Monitor competitor activity closely and develop counter strategy.

Develop creative and innovative ways to maximize business marketing opportunities.

Participate in key community events, industry meetings, conferences and tradeshows for brand awareness.

Recommend marketing techniques and tactics based on changing market demands.

Ensure that marketing collaterals are properly updated and marketing event equipment is in good working condition.

Monitor and manage marketing expenses within the annual budget.

Build strong network across the business community to generate profitable opportunities.