Marketing and Advertising Manager Responsibilities and Duties

Assure company brand growth in target market for channels.

Develop integrated marketing campaigns across marketing disciplines.

Guide efforts to become content factory of compelling and credible copy.

Stimulate channel partners to sell company products and services.

Supervise sales messaging, collateral and processes.

Prioritize and set expectations for creative projects.

Draft creative briefs for creative team projects.

Maintain creative projects to meet deadlines.

Ensure continuous process improvements with Management.

Advertise to media buyers and advertising managers.

Meet advertising deadlines with publications staff.

Offer accurate information for new and repeat advertisers.

Execute strategic marketing plan.

Report to Vice President of Sales and Marketing.

Track campaign success and modify marketing plan.