Marketing Campaign Manager Responsibilities and Duties

Develop campaigns, segmentation along with digital dialogue with clients through Aprimo campaign management tool assisting strategy of every property vertical.

Interact with analysts from every vertical to attain insights stimulating campaigns.

Perform as resource for questions plus issues related to organization Campaign Management system.

Recommend marketers on functionality and marketing of Campaign Management best practices required for optimal campaign strategy.

Assist property marketing initiatives and groups.

Ensure marketer business needs are responded with suitable tools, application functionality, data and varied resources as required.

Coordinate efforts of cross property marketing amongst different properties.

Collect business requirements for improved system functionality and convey effectively about business partners requirements.

Ensure to partner with operating departments assuring users execute Campaign Management.

Conduct various loyalty programs to attain maximum advantages from available features.

Identify training requirements in various operating departments utilizing Campaign Management and systems as suitable.

Manage event campaign process from beginning to end.

Manage telesales list medley and maintain steady ROI analysis.

Develop marketing strategy, segmentation and targeting of marketing campaign.

Develop and implement marketing campaign strategy.

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