Channel Marketing Manager Responsibilities and Duties

Develop channel marketing programs for sales growth and revenue enhancement.

Supervise marketing team to plan and conduct campaigns, trade shows and other promotional events.

Manage sales contracts and agreements with channel customers.

Ensure that customers are up-to-date with new products and enhancements.

Address sales related issues and conflicts in timely manner.

Evaluate existing marketing programs and recommend changes for improvements.

Develop profitable marketing plan based on industry trends and competitor activities.

Work with team in executing marketing plan to support product positioning and branding initiatives.

Maintain marketing collateral such as whitepapers and case studies.

Maintain templates for sales proposals, whitepapers and reports.

Stay current on market trends, industry standards and competitors.

Inform management on potential competitive threats and propose corrective actions.

Perform business reviews and provide improvements.

Monitor and manage expenses within allotted marketing budget.

Provide excellent customer services to ensure customer satisfaction and retention.

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