Channel Marketing Specialist Responsibilities and Duties

Set sales goals and develop channel marketing programs to achieve these goals.

Develop positive working relationship with channel partners to generate revenue.

Assist partners in the execution of channel marketing programs to increase product sales within customer base.

Support partner marketing activities including trade shows, online advertising, campaigns, and emails to develop brand awareness.

Keep partners up-to-date with the new products and enhancements.

Prepare marketing collaterals and newsletters for partners.

Monitor and manage expenses within allotted marketing budget.

Assist in continuously improving and optimizing channel marketing programs.

Plan and organize product launch event, sales training, and other marketing events for partners and customers.

Monitor and evaluate the effectiveness of channel marketing programs.