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Director Product Marketing Responsibilities and Duties

Study and attain complete know-how of customer needs.

Translate consumer needs into product requirements working with product management and development teams.

Develop and record go-to market strategy for new products.

Manage customer expectations and coordinate release and installation of marketing and promotional activities at product launch.

Enhance product definition and positioning using competitive information, market and product analysis.

Support sales and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products.

Identify all launch activities and ensure requisite tasks are assigned to responsible parties.

Coordinate product launch team meetings, establish and supervise related activities.

Ensure to complete all task to meet project milestones.

Facilitate market research approach, methodology and integration of findings into product marketing department driving organizations go-to-market approach.

Recruit and develop team of product marketing professionals having same company’ values, innovation and fit with corporate culture.

Search and screen new opportunity areas by analyzing company technology, customer requirements, workflows, market trends and competitive gaps.

Develop and maintain relations with customers to understand their needs well.

Translate customer needs into direction and features to ensure continuing product working with engineering and research.

Merge data driven market understanding with customer feedback to prioritize go to market strategies.

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