Email Marketing Manager Responsibilities and Duties

Coordinate and deliver customer communication emails to achieve marketing goals.

Coordinate with content and marketing teams in development of newsletters and marketing content for customers.

Ensure that email messages clearly conveys brand clarity and consistency.

Enforce email best practices and standard naming conventions.

Ensure emails meet high and quality deliverability standards.

Develop strategies to improve email channels in all areas.

Develop innovative email marketing techniques to increase sales and revenue.

Plan and execute email marketing campaigns.

Analyze campaign results and recommend improvements to achieve campaign objectives.

Stay abreast with latest developments in email marketing fields.

Work with creative team in developing effective messaging strategies and creating compelling emails.

Maintain email addresses and determine email themes and delivery timings.

Develop standard procedures to execute email campaigns.

Evaluate team performance and schedule job trainings to team members.

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