Prepare budget, research plan and allocate resources.
Determine new opportunities and trends.
Gather and evaluate relevant market and competitor information to review market position and determine threats.
Manage intelligence specialists, develop current client relations and conduct regional projects.
Design market research proposals and oversee research projects.
Manage and direct Customer and Consumer Intelligence Specialists.
Offer external view and market insights to assist OI’s strategic planning.
Oversee trends in macroeconomic environment and financial service sector affecting O-I North America business.
Handle Retail Services System marketing database.
Review and manage direct marketing lists for direct mail, telemarketing and email marketing campaigns.
Establish and maintain promo codes and multiple billing databases with Market Research.
Follow campaign results and reports and review them.
Design and scope out Retail Services CRM system.
Review predictive model tool to optimize direct mail returns.
Conduct ad hoc analysis to get market insights.