Market Planning Manager Responsibilities and Duties

Review gcompanyal growth opportunities by determining new product potential for customers and evaluate risks.

Execute product marketing launch process, strategize on market positioning, value propositions to facilitate communication and sales presentations.

Develop product marketing strategy with company head and Director of Market Planning.

Lead company product managers to implement New Product Market Launch plans with sales materials and promotional elements to increase sales of new and current products.

Develop comprehensive situation analysis including competitor, regional and corporate SWOT analysis.

Review and report market and industry trends to Product Management and Business Development.

Manage indepth insight on market’s competitive landscape.

Build industry benchmarking to forecast market risks to Syniverse’s market positions and execute mitigation plans.

Develop subject and presentation content for Annual Gcompanyal Sales Conference.

Function as Sr. Manager in Market Planning.

Review market landscape, forecast market dynamics trends and competition and suggest marketing strategies.

Offer objective market point through understanding and evaluating customer and environmental information.

Develop and refine patient forecasts and communicate revenue information.

Coordinate with marketing, commercial development, clinical, research regulatory and manufacturing.

Strategize across functional areas to maximize Genentech’s commercial success.