Market Research Manager Responsibilities and Duties

Interface between Market Research and Business Analytics to synthesize internal database information.

Exhibit analytical and MR techniques knowledge and use in MR studies.

Display commitment to high quality, cost effective and timely research.

Coordinate with Marketing Division staff to design and evaluate marketing campaigns.

Develop and execute customer opinion studies and quantitative and qualitative market research studies.

Perform market segmentation research and develop customer engagement strategies.

Research and develop customer retention strategies.

Develop sampling plans and perform statistical analysis on time series regression.

Investigate market conditions, determine opportunities and create corresponding solutions to customer concerns.

Review travel demand estimates, create ridership projections and suggest on service design.

Define, measure and report key performance indicators on ridership, fare revenue and customer satisfaction.

Calculate ridership and fare policy revenue impacts.

Create ridership and revenue projections to support long term strategic planning needs.

Create various reports and findings to disseminate market information to audiences on time.

Handle primary and secondary market research and gather, analyze and disseminate information.