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Marketing Specialist Responsibilities and Duties

Supervise creative preparation of client direct response through print and email.

Evaluate results for constant improvement and suggest opportunities to test new formats and concepts.

Assist manager to develop programs for Prospect Acquisition inclusive but not restricted to digital initiatives.

Utilize banner ads, print direct response and search engine marketing to develop corporate as well as in-house prospect database.

Oversee creative development of POP, brochures and travel agent collateral as well as communications for materials accessible in email, print and web.

Supervise multiple agencies to assure project content accuracy to manage deadlines plus project budgets.

Collaborate with different internal departments to route and review marketing programs creativity.

Attain approvals, manage deadlines and ensure materials’ quality comply expectations within budget.

Develop detailed plans, briefs, schedules and propose new concepts for allotted marketing projects.

Ensure projects completed as scheduled, within budget and attain marketing objectives.

Review entire proofs, lettershop instruction, blue-lines and samples of allotted projects.

Coordinate guarantee photo shoots based on requirements.

Process accounting system invoices and request purchasing quotes.

Supervise and present marketing reports along with miscellaneous duties as allotted.

Prepare and ensure to expand campaigns and ad groups, improve titles, keyword lists and descriptions.

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