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Analytics Manager Responsibilities and Duties

Monitor website, analyze e-metrics and suggest improvements for online sales.

Coordinate with web service manger and content developers to optimize web pages.

Provide support in keyword detection, analyzing and expansion, implementation of back links, META optimization and website improvements.

Research links of competitors, analyze data, identify opportunities and incorporate changes into business strategies.

Coordinate with different teams to determine requirements for data warehousing, reporting and analytical solutions.

Develop and manage the creation and dissemination of reports and performance dashboards.

Manage cross-company projects relating to strategy implementation and analyze efficiency of marketing campaigns.

Coordinate with finance and operations personnel to gather data, determine metrics and benchmarks and validate effectuality of data.

Contribute in supporting development of business case.

Create and execute test cases for important website features and analyze results.

Maintain high quality levels in products by applying statistical measurements to quality parameters.

Gather information regarding client’s business strategies.

Create different business scenarios, methods and innovative analysis of available data to develop solutions.

Respond to client issues immediately before they develop into customer complaints.

Determine data sets required for solution from the information given in contract.

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