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Apology Letter to Client

When you work with clients, you want to do everything you can to ensure they are happy with your services. If for some reason a client becomes unhappy with your work, then you should send him or her an apology letter to client. This gesture will aid in retaining the client and heal any problems that may have occurred due to the situation. Letters are a simple gesture that are often very well received and go far in mending business relationships.

Format and Content

The apology letter to client format should be formal, including both your address and that of your client. The body of your letter should contain a few different important points. The content should include the reason for the apology, a sentence or two expressing your regrets for the situation, and how you intend to fix it. You should also demonstrate a willingness to go above and beyond the norm to amend the problem, as well as take time to tell the client how much you appreciate his or her business.


In this apology letter to client sample, Sally, the vice president of sales at a major advertising company, is writing to one of their top clients, Shoes for Fun, who has also been a long time client. One of the employees working on the account missed a deadline, causing the client’s press release to not make the news outlets on time. Sally is writing to apologize and hopefully retain Shoes for Fun’s patronage for the future.

Dear Mr. Wallace,

I wanted to take the time to apologize to your personally for our inability to get your press release to the paper on time. I know how important the Christmas season is to your company’s sales, and we missed a very important deadline for getting your company’s information to the public. I am so sorry for our mistake, and I will do everything in my power to ensure it never happens again.

We greatly appreciate your company as one of our clients, and we hope that this mistake will not end our working relationship. I will work harder to keep my team in line so that such an oversight does not happen again. Furthermore, I would like to extend to you the opportunity to get a free upgrade to our silver package for your next release in an attempt to make up for the problems caused by this oversight.

We at Easy Ads for You appreciate your business and like to think we put our clients first. I, along with the company, am very sorry to have caused you any trouble. Please feel free to contact me directly if you ever have any other trouble with anyone on my team. I hope that in the future we will avoid any such problems and retain a strong working relationship.


Sally Feathers