Fundraising Letter

Posted in Sample Letters

Dear (Mr./Mrs./Miss/Ms.) followed by last name,

In the first few sentences, summarize why you are writing. Include the name of your organization, and that you are writing to ask for support. Explain why you need to raise the money and what need it will meet.

In the body of your fundraising letter, explain the results your organization has achieved in the past. Describe that you have met the needs of so many families/youth homes/shelters, how donations work, where they go, what they are used for, etc.

Explain the urgency of your need; let the recipient know that without the support of businesses like them, your projects would not be successful. Also let the reader know that they have been chosen because of their reputation as a community leader, trusted business, etc.

Offer a concrete example of how your organization has met the needs of a particular family, group, individual, etc. Below this, create a compelling, attention grabbing headline in bold print.

Example:

Hungry Children Need to Eat Every Day

Close by thanking the recipient for their time and consideration, stating that you have enclosed a contribution form and envelope. Reiterate how the recipient’s contribution will help x number of families, children, etc.

Sincerely,

Your name

Your position within the organization

Writing a fundraising letter is essential in the day-to-day activities of many organizations. Using the tips and guidelines above, you will find that the task is not as complicated as it may seem.


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