A marketing letter is meant to gain new clients or inform individuals or companies of new products or services you are offering. A well-written marketing letter will demonstrate the professionalism of your company, and let current or prospective clients know of great deals that are available to them. Below you will find tips and information that will make the task easy.
1. Study other marketing letters. Look at the letters you receive from other companies, and determine which ones appeal most to you. Chances are if the letter looks like a winner to you, it will to those you send your letter to as well.
2. Write an attention-grabbing headline. Your headline is the most important section of your marketing letter. If it does not capture the attention of your recipient, they aren’t likely to read through the body of your letter.
3. Keep it brief and to the point. Any business letter should focus only on the pertinent details. People tend not to read lengthy, wordy letters so keep if short.
4. Proofread your letter. Once you have completed your marketing letter, read it through several times to check for spelling and grammar errors. You want to make sure that the details are correct as well.
5. Keep it simple. Use basic, easy-to-read fonts and consider using a template to help save time and give structure to your marketing letter.
Sample marketing letter
Business or company letterhead
Recipient’s name (if known)
City, State, Zip
Example: Tremendous Savings On (product, service) For One Week Only!
Dear (name of recipient if known, otherwise Sir or Madam),
The introductory paragraph of your marketing letter should summarize why you are writing. Immediately state that you are introducing a new product or service, or how much savings you are offering on an existing product. Make sure this is written with a sense of urgency to make the most impact.
The body of your marketing letter should offer any relevant details regarding your new product/service or sale. List the benefits and features of your product/service, so that the recipient will understand what the offer can do for their business. Make your letter as enticing as possible to the client or recipient.
In closing your letter, inform the recipient that they should feel free to contact you with any questions, and that you invite them to come and see your new products or learn more about your services.
We look forward to serving you,
Writing an effective marketing letter involves creating an element of excitement about your products/services. The tips and guidelines above will help you design a marketing letter that will capture the attention of the reader and increase interest in your offer.