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Sales Manager Recommendation Letter

A sales manager recommendation letter can be written on behalf of an individual who is already a sales manager but wants to change employers or a sales representative who wants to be promoted to manager. It can be addressed to a company president, a corporate CEO or an operations manager.


This sample sales manager recommendation letter is written for a company president who is looking to promote someone from within the company to sales manager. The current sales manager is retiring and is writing a recommendation letter encouraging the president to promote the company’s top salesman to the manager’s position.

Dear President Douglas:

I am pleased to recommend Clay Owens for the position of sales manager at XYZ Corporation upon my retirement at the end of April. Clay has consistently held the top sales representative spot each month for the last year and has helped train and coach some of the new representatives as well. He has always been a responsible and dependable sales representative and has served as my right hand man for the past two years. I believe he is a logical choice to take over my position as manager. He knows our product lines, our clients and the other sales representatives extremely well and has earned the respect of his co-workers through his hard work and successful sales.

An effective time manager, Clay has helped his fellow sales representatives set challenging but realistic goals and devise strategies to meet those goals. He is a technology wiz using the company’s available sales software very effectively. He has also developed a talent for making the most of social media to boost the company’s sales and has even taught a series of classes on how social media can be used to increase XYZ Corporation sales. The only thing Clay does not have direct experience with is hiring sales staff; however with all of his other vast experiences I do not anticipate any problems with hiring duties, especially since Human Resources will pre-screen applicants for him.

It is my belief that Clay will be a highly effective sales manager should you choose to promote him to the job. He has tremendous energy, is always enthusiastic and has some new and innovative ideas that I believe will serve the company well. Clay is highly approachable and I am confident he will communicate company sales expectations clearly to the staff and be there to help them meet all the expectations.

I sincerely hope you will consider promoting Clay Owens to the position of sales manager at XYZ Corporation. I believe he has earned the promotion and that he is the best person for the job. I am confident that you will not be disappointed with his performance should you choose to give him the job. Please let me know if you would like to discuss his qualifications further. Feel free to call me on my cell at (555)-555-5555 or shoot me an email at [email]


Gary Martin

Gary C. Martin

Sales Manager

XYZ Corporation