Branding Consultant Resume

Posted in Consultant Resume Examples

Alicia Wendlandt

626 Galbraith Ave

Austin, TX 78703



Job Objective To obtain a Branding Consultant position that will promote growth, stability and opportunity for advancement.

Work Experience:

Branding Consultant, August 2005 – Present

Verizon Communications, Austin, TX

  • Worked effectively with advertising agency, product management, legal and marketing strategy in development of communications. media and advertising materials.
  • Developed and coordinated marketing communications plans and materials.
  • Documented agency assignment briefs and worked with agency teams to create direct marketing campaign materials.
  • Developed proofs direct marketing and advertised text and layout in support of promotion and customer retention campaigns.
  • Integrated key messaging claims across various tactics, direct mail packages, ANA, bill messages and other tactics.

Branding Consultant, May 2000 – July 2005

New York Life, Austin, TX

  • Developed brand strategies and implementation strategies for clients that include brand and communication plan, marketing activities, advertising and promotion programs.
  • Coordinated and organized the development of the brand strategy throughout the organization.
  • Monitored and supervised brand research and analyzed the findings.
  • Developed proposals and conducted presentations.
  • Provided brand training and facilitated workshops.
  • Worked effectively with partners and brief creative agencies on the brand strategy and communication strategy.

Summary of Qualifications:

  • Vast experience in brand management and marketing for consumer products
  • Ability to Researches, analyzes, and monitors financial to capitalize on market opportunities
  • Good knowledge of brand management operating budget
  • Proficient in MS Office suite, Adobe Suite, Flash and Dreamweaver
  • Ability to present and articulate design concepts and issues
  • Profound ability to work under pressure of deadlines
  • Ability to work as a team and independently
  • Exceptional ability judge success of campaign and provide direction for improving and curtailing


Bachelor of Science in Marketing, Florida International University, Florida, FL

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