Brand Strategist Resume

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Johnny Downey
2177 Augusta Park
Charleston, WV 25301

Job Objective Talented and dedicated Brand Strategist seeking employment in a growth oriented organization.

Highlights of Qualifications:

  • Extensive experience with brand strategy management activities
  • Thorough knowledge of marketing techniques
  • Familiarity with creative digital media
  • Ability to develop new business opportunities
  • Ability to develop new creative insights to meet sales goals
  • Ability to work well with research and marketing teams
  • Proficient with MS suite of products
  • Superior people management and presentation skills

Professional Experience:

Brand Strategist
Crawford Group, Charleston, WV
August 2007 – Present

  • Performed qualitative and qualitative researches of marketing data.
  • Developed brand strategies and messaging based on client objectives.
  • Prepared and edited client deliverables.
  • Assisted brand program manager to execute programs within deadlines.
  • Developed marketing solutions to achieve revenue goals.
  • Assisted in sales forecasting and planning activities.
  • Maintained productive relationships with new and existing clients.
  • Prepared strategic and creative briefs for campaigns.

Brand Strategist
Horizon Media, Inc., Charleston, WV
May 2004 – July 2007

  • Developed strategic media plan based on brand marketing goals.
  • Provided marketing direction according to current media trends.
  • Negotiated media package contracts with clients.
  • Managed expenses within assigned budgets.
  • Resolved media-related issues in a prompt manner.
  • Managed daily communications with clients and ensured their satisfaction.
  • Participated in client meetings and brainstorming sessions to develop creative marketing solutions.
  • Recommended media packages for marketing initiatives.


Master’s Degree in Business Management
TransPacific Hawaii College, Honolulu, HI

Bachelor’s Degree in Business Management
Pennsylvania State University, University Park, PA

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