Database Marketing Analyst Resume

Alannah Johnson

2967 Flournoy St, Apt#901

Dallas, TX 75237



Job Objective Database Marketing Analyst position in an established company.

Highlights of Qualifications:

  • In-depth knowledge of large, relational databases and data structures
  • Comprehensive knowledge in statistical analysis and methodology
  • Possess experience in database development, SQL Server and Oracle
  • Excellent written and verbal communication skills
  • Strong project management skills
  • Possess strong quantitative and qualitative analysis capabilities
  • Deep knowledge of developing information processing solutions
  • Expertise with Microsoft Excel, Microsoft Access, VBA and Office automation

Professional Experience:

Database Marketing Analyst, August 2005 – Present

Expedia, Inc., Dallas, TX

  • Partnered with end users to define and develop new reports and analyses.
  • Developed data extracts and analysis for users on an ad-hoc basis.
  • Made recommendations with respect to quality, correctness, and adherence to standards.
  • Reviewed proposed processes and solutions in order to identify technical feasibility.
  • Managed development and implementation of functional strategies within the group.
  • Developed and maintained application, data and execution architectures.
  • Maintained systems previously implemented by the RECAP group.

Database Marketing Analyst, May 2000 – July 2005

Rockwell Automation, Dallas, TX

  • Created effective tracking metrics that helped provide insight to drive future strategies and identify business opportunities and problems.
  • Worked efficiently with manager and internal marketing clients to prioritize and execute analyses related to marketing initiatives.
  • Provided list management and campaign analysis for marketing campaigns.
  • Designed marketing targets tests in conjunction with the Marketing leads.
  • Tracked customer behaviors and life cycles, response, engagement, and churn.
  • Worked effectively with managers to identify data integrity issues and performed data validation tasks to ensure a successful data mart implementation.


Bachelor of Science in Information System, Palo Alto College, San Antonio, TX

Master’s Degree in Marketing, Arizona State University, Tempe, AZ

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  • March 1, 2020Create Date
  • March 1, 2020Last Updated

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