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Lue Novak
3483 Laurel Lee
Minneapolis, MN 55415
(111) 355-8761
Email : [email] |
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Career Goal |
Looking for challenging position as Google Analytics Analyst and utilizing my skills and experiences in SiteCatalyst, Google Analytics, DART for Advertisers, Coremetrics, and Radian6 for achieving the company success. |
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Technical Skills |
Expertise in business intelligence platforms:
Familiarity with conversion rate optimization and related tools:
- KISSMetrics
- Adobe test and target
- Visual Website Optimizer
Good knowledge of:
Well-versed in online advertising system:
- Ad-serving
- SEM platform and tracking technology
Adept in web analytics platforms:
- Omniture Site Catalyst
- Google Analytics
Outstanding ability to perform:
- Web testing
- Tag management
- Interactive marketing
- Financial modeling
Skilled in:
- SQL
- SPSS
- Multivariate testing and statistical analysis
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Relevant Experience |
Google Analytics Analyst
Vertical Nerve Inc. |
January 2012 – Present
Minneapolis, MN |
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- Conducted PPC and display campaigns for end users.
- Formulated and executed analytics strategies for properties.
- Analyzed and reported latest industry trends for business implications.
- Prepared and documented specifications for business intelligence reports.
- Maintained and reviewed technical designs for development of reporting solutions.
- Participated in market research analysis for determination of commerce trends.
- Provided assistance in online campaigns and online marketing strategy execution.
- Installed, tested and reviewed web analytics tags for quality purpose.
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Google Analytics Analyst
Randstad Technologies |
November 2010 – January 2012
Falmouth, ME |
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- Provided guidance for ad hoc campaigns and reporting purpose.
- Prepared and updated report templates as per client requirements.
- Developed and deployed new code and tags with Site Catalyst.
- Utilized Adobe SAINT Classification tools for supporting client campaigns.
- Suggested improvements for tracking, reporting and analysis of performance.
- Designed and developed integrated marketing solutions for clients and channels.
- Analyzed and documented market place and technologies within various industries.
- Conducted daily attribution analysis and designed rule based protocols.
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Educational Background |
Master’s Degree in Information Technology
West Central Technical College |
August 2008 – May 2010
Waco, GA |
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Professional Certification |
Google AdWords Qualified – Reporting and Analysis |
July 2010 |
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