Create content strategy on business objectives and customer needs.
Identify projects’ overall content requirements and prospective content sources.
Develop creative solutions for content presentation, management, workflow and maintenance.
Develop taxonomies and metadata framework for grouping and tagging content.
Assure content conforms to Search Engine Optimization best practices.
Ensure marketing and as copy use interactive marketing and advertising best practices.
Create naming conventions and product naming.
Monitor staff and freelance copywriters.
Conceive and brainstorm marketing team.
Create content using web development best practices with stakeholders.
Handle stakeholder expectations and ensure projects timely completion.
Function as central contact point for content owners within organization.
Suggest and create digital marketing strategies and tactical plans.
Follow and enforce SOPs, guidelines and policies on organization’s website.
Develop graphics for assigned content with Graphic Designer.