Software Marketing Manager Responsibilities and Duties

Work with sales and account management teams for customer evangelists to create PR, media and marketing opportunities.

Align campaigns, assets, communications and messaging to corporate branding initiatives.

Develop marketing collateral and sales tool like brochures, datasheet, presentations and proposals.

Determine and coordinate online and onsite events like webinars, tradeshows, seminars and customer events.

Report on periodic activities, results and ROI for marketing.

Manage content of marketing sections of websites.

Manage desktop products’ pricebook.

Plan and implement software product launch.

Manage working relationships with Desktop Sales team members to review needs, prioritize and deliver.

Implement marketing strategies to meet or exceed demand generation and revenue targets.

Implement global content and collateral strategy for key partners.

Establish and manage key partner marketing budgets and MDF.

Influence and communicate with stakeholders to drive global program alignment and satisfaction.

Strategize on marketing for select global partners through analysis and understanding of competitive landscape.

Develop, scan, edit and print process management.

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