Prepare, present, manage and ensure to quantify media programs.
Define all media objectives as well as strategies.
Ensure strategic steadiness throughout all elements of plan implementation and development.
Prepare buying guidelines along with supervise buying process as well as media programs stewardship.
Supervise relations with media suppliers and oversee negotiation of media.
Lead and direct media relations with account, creative or analytics teams.
Supervise metrics evaluation and optimize recommendations.
Establish client’s expectations, ensure on time development and delivery of work.
Develop and present customer presentations and communications.
Manage group performance to acquire desired results to define roles as well as responsibilities for Media Planner and Assistant Media Planner.
Ensure to share knowledge across groups and open communication.
Provide thought leadership across media pertinent teams.
Identify and develop functional knowledge or expertise in applicable, exclusive and specific media area.
Develop and manage tactical Media Plan.
Provide routine direction to implement groups for tactical plan.