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Category Development Manager Responsibilities and Duties

Develop category management strategies to improve sales results and deliver customer category objectives.

Collaborate with clients and business mangers to implement promotional and marketing events.

Analyze marketing data and provide recommendations to increase sales.

Adhere to company priorities and strategies for operational efficiency.

Provide feedback on current category management systems to enhance the efficiency and effectiveness of the overall program.

Supervise Category Analysts in the development and implementation of category plans.

Partner with the Account Manager to develop account marketing tactics and business planning activity.

Analyze complex issues and develop intelligent solutions.

Develop innovative marketing solutions that are both comprehensive and cost effective.

Work with managers to present category management reviews to clients.

Assist managers in the category management procedures.

Develop and maintain operating budget and capital expense plan.

Develop marketing presentations for assigned customers.

Identify opportunities for category development based on consumer metrics.

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