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Business Promotion Letter

The purpose of a business promotion letter is to inform nearby businesses that you are open and available for new clients. You will want to make sure that you clearly inform clients what you do and how you can assist them. This letter works best when sent to companies that complement yours.

Format and Content

Within the content of this letter, include your qualifications in your career field. You want to highlight what your company specializes in, certifications you have earned, and promotions you are currently running. The business promotion letter format should bearranged into well thought out sections highlighting a specific theme.


The following business promotion letter sample is from a pet sitting service to a local pet store. It explains a little about the service, and requests that they put up flyers about the service in their store.

Dear Dr. Jackson,

My name is Michelle Harrison and I have a pet sitting service that recently opened in your area. I have been caring for both dogs and cats for the last five years with my ABC Pet Sitting Services. I decided that with the increase of business, I was going to go with a brick and mortar store with some staffing. I look forward to being your neighbor and hope that with the having the same goal in mind, we can be of assistance to each other.

I graduated from DEF University in Companion Animal Management with honors. I have had the luxury of interning at local veterinary offices to become certified in pet CPR. I worked for a local pet boarding facility in Chicago and two years later decided I wanted to try it myself. I am licensed and bonded in the state of Ohio, and all my staff are also certified. I am extremely professional and willing to work with all breeds.

Moving to another city was difficult, and clients are my top priority. I am looking to run some specials; with my first being, new clients will have 20% off their first service. I have a variety of plans, including dog walking and house sitting. We make sure that your pet is treated with the same love and compassion that you give him or her when you are home. With the standard service, I will ensure that a sitter visits two times a day to let your pet out and devote 45 minutes of love and attention to your animal.

With all of this being said, I sincerely hope that we can work together. I am will encourage my customers to shop at your store, and you can put flyers up in mine. In turn, I hope that you are willing to let your customers know they have a new pet loving company in the neighborhood, one that is willing to go the extra mile for their animal. Should you wish to discuss this promotion opportunity further with me, please feel free to contact me. I am available anytime on my cell phone at (555)-555-5555 and through email at [email] I look forward to speaking with you in person about the possibility of teaming up and promoting the love for animals.


Michelle Harrison

Michelle Harrison

Pet Sitter

ABC Pet Sitting Services