Trade Marketing Manager Responsibilities and Duties

Lead Trade Marketing Strategy development to attain defined business objectives throughout product categories focusing Vietnamese markets.

Head responsibility to develop, execute and performance of programs created to enhance presence plus ultimate take-away.

Contribute to organization’s goals plus objectives and enhance market share and sales performance.

Establish channel strategies along with execute associated plans.

Prepare trade promotional plan in designated channels with crucial customers.

Coordinate media placements, public relation programs, host events, food shows and participate in all community events.

Provide marketing assistance to sales team through answering clients and product inquiries.

Ensure to travel as required to participate in relevant food shows exhibition.

Lead retail channel’s trade marketing strategy development to accomplish defined business objectives throughout product categories.

Head responsibility to manage and monitor Trade Marketing Investments as well as initiate execution.

Prepare trade promotion plans with main customers.

Coordinate communication of price, product and pack changes.

Develop, supervise and improve procedures to link entire marketing activities with sales team activities.

Perform closely with CSO as well as Brand Manager to enhance processes linking corporate brand building activities as well as Product Development activities with Sales activities.

Coordinates activities associated to organization participation at tradeshows or events.